Export Planning

Language: English

Published by Books On Demand Mrz 2021, 2021

375284762X / 9783752847628

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan.Export Planning will enable readers to:1. systematically select and plan entries into new international markets;2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance;3. assemble a sound line of reasoning from strategy to implementation.Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience.New to this 2nd edition is an additional chapter on the implementation of the export transaction.This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development. 308 pp. Englisch. …

Seller Inventory # 9783752847628

Title
Export Planning
Author
Joris Leeman
Publisher
Books On Demand Mrz 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
375284762X
ISBN 13
9783752847628
Edition
2nd Edition
Item weight
540 grams
Dimensions
220x170x20 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

Germany

BuchWeltWeit Inh. Ludwig Meier e.K.
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