Export Development and Promotion: The Role of Public Organizations

Language: English

Published by Springer US, Springer New York, 1991

0792390903 / 9780792390909

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal.

Seller Inventory # 9780792390909

Title
Export Development and Promotion: The Role of Public Organizations
Author
Philip J. Rosson
Publisher
Springer US, Springer New York
Publication year
1991
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0792390903
ISBN 13
9780792390909
Item weight
746 grams
Dimensions
241x160x26 mm

AHA-BUCH GmbH

Einbeck, Germany

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