Exploring consumer attitudes and activities : Second Edition
Language: English
Published by LAP LAMBERT Academic Publishing, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 79.60
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The concept of prosumption refers to a complex and dynamic market behaviour in which consumers not only buy products but also actively participate in the creation and development of goods and services. This involvement blurs the traditional boundaries between producers and consumers, leading to a change in market dynamics.Today's consumers are involved in the co-creation of value and products, transforming themselves from passive buyers to active market participants. Their role goes beyond traditional purchasing decisions to include activities such as creating brand identity and collaborating with producers, changing conventional marketing and management paradigms.Such consumption is in line with the new marketing approach, which integrates both tangible and intangible aspects of market interactions. It emphasises the importance of engaging consumers in meeting social, psychological, and self-realisation needs. As active consumers become more aware of their influence, they significantly influence how well companies meet market expectations and contribute to overall market value.…
Seller Inventory # 9786209609909
- Title
- Exploring consumer attitudes and activities : Second Edition
- Author
- Magdalena Maciaszczyk
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6209609902
- ISBN 13
- 9786209609909
- Item weight
- 369 grams
- Dimensions
- 220x150x15 mm
"Synopsis" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.31 | £ 37.69 |
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