Exploring consumer attitudes and activities
Language: English
Published by LAP LAMBERT Academic Publishing Aug 2024, 2024
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 51.74
Quantity: 1 available
Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -The concept of prosumption refers to a complex and dynamic market behaviour in which consumers not only buy products but also actively participate in the creation and development of goods and services. This involvement blurs the traditional boundaries between producers and consumers, leading to a change in market dynamics.Today's consumers are involved in the co-creation of value and products, transforming themselves from passive buyers to active market participants. Their role goes beyond traditional purchasing decisions to include activities such as creating brand identity and collaborating with producers, changing conventional marketing and management paradigms.Such consumption is in line with the new marketing approach, which integrates both tangible and intangible aspects of market interactions. It emphasises the importance of engaging consumers in meeting social, psychological, and self-realisation needs. As active consumers become more aware of their influence, they significantly influence how well companies meet market expectations and contribute to overall market value.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 236 pp. Englisch.…
Seller Inventory # 9786207843855
- Title
- Exploring consumer attitudes and activities
- Author
- Magdalena Maciaszczyk
- Publisher
- LAP LAMBERT Academic Publishing Aug 2024
- Publication year
- 2024
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6207843851
- ISBN 13
- 9786207843855
- Item weight
- 369 grams
- Dimensions
- 220x150x15 mm
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 50.31 | £ 62.89 |
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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur
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buchversandmimpf2000
Germany
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Thorsten Retsch
Buchversand Mimpf2000
Oberölschnitz 16
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If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
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