Exploring Marketing Research (with Qualtrics Printed Access Card)
Language: English
Published by South-Western College Pub, 2015
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Fair
£ 5.30
Quantity: 1 available
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EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
Seller Inventory # CIN1305263529A
- Title
- Exploring Marketing Research (with Qualtrics Printed Access Card)
- Author
- William Zikmund
- Publisher
- South-Western College Pub
- Publication year
- 2015
- Condition
- Fair
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1305263529
- ISBN 13
- 9781305263529
"Synopsis" may belong to another edition of this title.
About the Author
William G. Zikmund was Professor of Marketing at Oklahoma State University, USA. Before beginning his academic career, he worked in marketing research for Conway/Millikin Company (a marketing research supplier) and Remington Arms Company (an extensive user of marketing research). During his academic career, Professor Zikmund published many articles in a variety of scholarly journals, ranging from the Journal of Marketing and Accounting Review to the Journal of Applied Psychology. Professor Zikmund was a member of several professional organisations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators� Association and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the Journal of Marketing Education, Marketing Education Review, Journal of the Academy of Marketing Science and Journal of Business Research.
"About the title" may belong to another edition of this title.
World of Books Inc
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