Exploring Internal Communication (Hardcover)
Language: English
Published by Taylor & Francis Ltd, London, 2026
- Hardcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 138.49
Quantity: 1 available
Add to basketItem description from seller
Hardcover. Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working and the greater emphasis on inclusive workplaces.The book takes readers from applied theory and principles through to practical steps, such as employee segmentation and content and channel management, culminating in effective planning and professional practice. It emphasises the strategic importance of internal communication for organisations and broadly what it can be used for making the point that not all organisations are the same or have the same attitudes towards, and expectations of, internal communication. With updated and new chapters, the book looks at the evolving organisation and employee relationship in the light of developments in environmental, social and corporate governance (ESG), ethical internal communication, leadership listening and the expanding role of artificial intelligence (AI) and digital communication.Enriched with models and authors' tips, this book is an indispensable tool for internal communication practitioners, HR managers and organisational leaders who are interested in developing a more strategic approach to practice. It is also a valuable text for practitioners studying for a professional communication qualification. Long established as the go-to book for internal communication practitioners, this fifth edition has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working, and the greater emphasis on inclusive workplaces. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9781041069683
- Title
- Exploring Internal Communication (Hardcover)
- Author
- Kevin Ruck
- Publisher
- Taylor & Francis Ltd, London
- Publication year
- 2026
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1041069685
- ISBN 13
- 9781041069683
- Edition
- 5th or later Edition
Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working and the greater emphasis on inclusive workplaces.
The book takes readers from applied theory and principles through to practical steps, such as employee segmentation and content and channel management, culminating in effective planning and professional practice. It emphasises the strategic importance of internal communication for organisations and broadly ‘what’ it can be used for – making the point that not all organisations are the same or have the same attitudes towards, and expectations of, internal communication. With updated and new chapters, the book looks at the evolving organisation and employee relationship in the light of developments in environmental, social and corporate governance (ESG), ethical internal communication, leadership listening and the expanding role of artificial intelligence (AI) and digital communication.
Enriched with models and authors' tips, this book is an indispensable tool for internal communication practitioners, HR managers and organisational leaders who are interested in developing a more strategic approach to practice. It is also a valuable text for practitioners studying for a professional communication qualification.
"Synopsis" may belong to another edition of this title.
About the Author
Kevin Ruck is an internal communication researcher and educator. He is the co-founder of PR Academy and leads the Internal Communication Research Hub’s European affiliate group.
Martin Flegg is a chartered public relations practitioner specialising in internal and change communication. He has worked as a senior internal communicator and as a consultant for 25 years in public and private sector organisations.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
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