Exploring Innovation (Paperback)
Language: English
Published by Mcgraw-hill Education - Europe, New York, 2015
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 62.21
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 9780077158392
- Title
- Exploring Innovation (Paperback)
- Author
- David Smith
- Publisher
- Mcgraw-hill Education - Europe, New York
- Publication year
- 2015
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0077158393
- ISBN 13
- 9780077158392
The new edition has been fully revised and updated with a more intuitive structure to now feature:
- A greater emphasis on what innovation involves.
- A new chapter on Value Capture.
- Expanded coverage on Services and Process Innovations.
- Two new chapters covering Global and Green trends in innovation.
- 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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