Exploring Experience Design: Fusing business, tech, and design to shape customer engagement
Language: English
Published by Packt Publishing, 2017
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
£ 40.56
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Add to basketItem description from seller
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- Title
- Exploring Experience Design: Fusing business, tech, and design to shape customer engagement
- Author
- Ezra Schwartz
- Publisher
- Packt Publishing
- Publication year
- 2017
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1787122441
- ISBN 13
- 9781787122444
Key Features
- An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge
- Get acquainted with the various phases of a typical Experience Design workflow
- Work through the key process and techniques in XD, supported by most of the common use cases
Book Description
We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:
Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.
Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.
This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
What you will learn
- Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate
"Synopsis" may belong to another edition of this title.
About the Author
Throughout his career, Ezra has been devising and refining qualitative and quantitative design methods, advancing rapid interactive prototyping techniques, streamlining iterative design guided by continuous user feedback, advocating for accessible design, and mentoring junior practitioners.
Ezra lives in Hyde Park, Chicago, where he draws serenity and often conceives design solutions while running along the shores of the magnificent Lake Michigan.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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