Exploring Direct Marketing

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ISBN 10: 1861524021 / ISBN 13: 9781861524027

Published by - -, 1998

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781861524027

Synopsis:

This volume is a UK/European text on direct marketing. It is a core introductory text for courses on direct marketing at undergraduate level and a supplementary text for courses in marketing communications or distribution. The text takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation and the role of DM in the marketing mix.

Bibliographic Details

Title: Exploring Direct Marketing
Publisher: - -
Publication Date: 1998
Binding: Paperback
Condition: Very Good