Exploring Corporate Strategy

Scholes, Kevan, Johnson, Gerry

ISBN 10: 0135256356 / ISBN 13: 9780135256350

Published by Prentice Hall, 1997

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP9083281

Synopsis:

This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17 studies. The text includes diagrams of key frameworks, chapter introductions, end-of-section work assignments, references and key readings. Features new to the fourth edition include: competences, core competences and links to the value chain; bases of stategy at corporate and business level; global aspects of strategic management; corporate parenting and control; strategic architecture; networks, allians and virtual organizations; the strategic importance of information; and mechanisms of strategic change.

Review:

'New edition of a widely used and respected strategy textbook. Extensive teaching support.'  
Dr Bruce Lloyd, Book Review Editor for LRP

Bibliographic Details

Title: Exploring Corporate Strategy
Publisher: Prentice Hall
Publication Date: 1997
Binding: Soft cover
Condition: Good