Explorations in Critical Studies of Advertising
Language: English
Published by Routledge, 2016
Series: Book 64 of 95 - Routledge Research in Cultural and Media Studies
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
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312 pages. 9.00x6.00x0.75 inches. In Stock.
Seller Inventory # x-113864952X
- Title
- Explorations in Critical Studies of Advertising
- Author
- Hamilton, James F. (Editor)/ Bodle, Robert (Editor)/ Korin, Ezequiel (Editor)
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 113864952X
- ISBN 13
- 9781138649521
- Item weight
- 0.54 kilograms
- Series
- Book 64 of 95: Routledge Research in Cultural and Media Studies
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
"Synopsis" may belong to another edition of this title.
About the Author
James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton.
Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010.
Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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