The ever-increasing use of the computer as a tool for data analysis and acquisition has not eliminated the need for a grounding, sound experimentation design, Baird continues to emphasize the fundamentals of experimentation with added consideration for the power of new technology.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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