Experimental Methodology. This item is unavailable.Experimental Methodology

The author presents a reader-friendly introduction to the basic principles of experimental and non-experimental psychological research. Experimental Methodology is organized so that each chapter focuses on a specific step in the research process.

The ninth edition of Experimental Methodology presents a reader-friendly introduction to the basic principles of experimental and non-experimental psychological research. This text is organized so that each chapter focuses on a specific step in the research process. It provides an instruction in the experimental research and an introduction to non-experimental approaches such as ex-post facto research, correlational research, and survey research.

Highlights of the Ninth Edition:

• Incorporates both quantitative and qualitative research to give students a balanced perspective.
• Chapter-opening vignettes focus on current events to demonstrate the real-life relevance of psychological research.
• A “Visual Overview” at the beginning of each chapter provides an engaging preview.
• Survey research is provided to bring more of a “real life” aspect to the text.
• Incorporates the new APA code of ethics as it pertains to research.
• New end of chapter mini-quizzes help students review material.