Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing
Language: English
Published by CRC Press, 2026
Series: Book 12 of 12 - Artificial Intelligence (AI): Elementary to Advanced Practices
- Hardcover
- New
Condition: New
£ 168.70
Quantity: 5 available
Add to basketItem description from seller
Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing | Aastha Verma (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2026 | CRC Press | EAN 9781032907529 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Seller Inventory # 134628774
- Title
- Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing
- Author
- Aastha Verma (u. a.)
- Publisher
- CRC Press
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1032907525
- ISBN 13
- 9781032907529
- Item weight
- 537 grams
- Dimensions
- 240 x 161 x 18 mm
- Series
- Book 12 of 12: Artificial Intelligence (AI): Elementary to Advanced Practices
- Seller catalogs
- Bücher
Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. By integrating these technologies, businesses can improve their digital presence, engage customers more effectively, and stay ahead of technological advancements in today’s dynamic digital landscape.
This edited book offers a glimpse into the future of business, providing innovative methods for market research, product development, and customer interaction. Experts in the field discuss how AI, gamification, and metaverse marketing can spark creativity and drive business growth. In addition, contributions from experts in academia and industry offer diverse perspectives that enhance understanding and foster progressive discussions. By staying informed about the latest developments in digital commerce, readers can position themselves as leaders in the field. This book equips readers with the knowledge and tools needed to navigate the ever-changing landscape of digital business successfully.
Whether you’re a seasoned business owner or an industry enthusiast, this book offers valuable insights and practical strategies. For students and research academics, the book offers in-depth analyses of AI, gamification, and metaverse marketing, laying a solid foundation for scholarly exploration. Professionals and executives will find actionable methods and real-world examples to implement creative ideas and maintain competitiveness in a rapidly evolving environment.
"Synopsis" may belong to another edition of this title.
About the Author
Aastha Verma, PhD, is an Assistant Professor at the Faculty of Management Studies (FMS), University of Delhi, India. She earned a PhD in marketing at FMS and brings extensive experience spanning both industry and academia. Dr. Verma has previously worked with the Department of Management, Netaji Subhas University of Technology (NSUT), New Delhi, as well as the Management and Commerce departments at various colleges under the University of Delhi. She has authored numerous research publications in reputed journals.
A.V. Senthil Kumar, DSc, is a Principal at the Nehru Institute of Information Technology and Management, Coimbatore, India. He has been a Professor and the Director, PG and Research Department of Computer Applications, Hindusthan College of Arts and Science, Coimbatore, Tamilnadu, for more than 15 years and a Senior Grade Lecturer at the CMS College of Science and Commerce for 14 years. To his credit he has 5 years of industrial experience and 29 years of teaching experience. He earned a DSc in computer science. Dr. Kumar has written 88 book chapters, 234 papers in international and national journals, 88 papers in international and national conferences, and edited 17 books and 3 textbooks. He is an Associate Editor of IEEE Access and an Editor-in-Chief for many journals and a Key Member for India, Machine Intelligence Research Lab (MIR Labs). Dr. Kumar is an Editorial Board Member and Reviewer for various international journals and a committee member for various international conferences. He has guided 16 PhD scholars and is currently guiding 3 PhD scholars.
Amit Dutta is the Deputy Director at the All India Council for Technical Education, New Delhi, India. He has more than 20 years of teaching, research, and administration experience and has published four books on C++, data mining techniques, and neural networks and over 20 research papers in international and national journals.
Hakikur Rahman, PhD, is an academic and has served leading education institutes in Bangladesh and abroad for over 30 years and established various ICT4D projects funded by ADB, the EU, UNDP, and the World Bank. He is a Professor and Chair of the Computer Science Engineering Department, International Standard University (ISU), and Director at the Ansted University Sustainability Research Institute, Malaysia. Prior to this he was a Professor and the Dean of the School of Engineering at the Presidency University. Before joining Presidency University, he was a Professor in the Computer Science Engineering Department at the Asian University of Bangladesh. Before that he served the BRAC University as an Associate Professor (Chair, Computer Science Engineering Department) and a Post-Doctoral Researcher (Research Associate) at the University of Minho, Portugal, under the Centro Algoritmi. He has written and edited over 35 books, more than 60 book chapters and contributed over 200 articles on computer education, ICTs, knowledge management, open innovation, data mining and e-government research in newspapers, journals and conference proceedings. He is actively involved in WSIS Forums and IGF Sessions. Graduating from the Bangladesh University of Engineering and Technology in 1981, he earned an ME at the American University of Beirut in 1986 and a PhD in computer engineering at the Ansted University, BVI, UK, in 2001 and a PhD in ICT at the Empresarial University of Costa Rica in 2011. Dr. Rahman is the Editor-in-Chief of various international journals.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 59.78 | £ 59.78 |
Payment methods
- Paypal
Store description
preigu betreibt einen Onlineversandhandel mit über 1 Mio. Produkten in verschiedenen Sortimenten. Das Kernsortiment besteht aus Büchern, Medien und Spielwaren. Ein gelungenes Einkaufserlebnis ist das Ziel einer jeden Bestellung bei preigu, denn der Kunde und seine Zufriedenheit stehen an erster Stelle. preigu setzt daher auf einen kompetenten Kundenservice, funktionierende Prozesse und schnelle Reaktion.
Specialty
Bücher, SpielwarenSeller's business information
preigu GmbH & Co. KG
Lengericher Landstraße 19
Osnabrück, Germany 49078
Terms of sale
About Us
Legal website operator identification:
preigu GmbH & Co. KG
Lengericher Landstr. 19
49078 Osnabrück
Germany
Telephone: +49 (0) 541 / 580 72 84
Email: mail@preigu.de
VAT No: DE 455 380 498
AG Osnabrück - HRA 209647
PhG: preigu Verwaltung GmbH
AG Osnabrück - HRB 221793
CEO: Ansas Meyer
We are neither willing nor obliged to participate in dispute resolution proceedings before consumer arbitration boards.
We are a member of the initiative "FairCommerce" since 30.11.2016.
For more information, see: https://www.haendlerbund.de/de/haendlerbund/interessenvertretung/faircommerce
Right of withdrawal
Instructions for revocation
Right of withdrawal for the sale of goods
Revocation right for consumers
(A ‘consumer' is any natural person who concludes a legal transaction which, to an overwhelming extent, cannot be attributed to either his commercial or independent professional activities.)
Instructions for revocation
Revocation right
You have the right to revoke this contract within 14 days without specifying any reasons.
The revocation period is 14 days with effect from the day,
-
on which you or a third party nominated by you, which is not the carrier, had taken possession of the products, provided you had ordered one or more products within the scope of a standard order and this/these product/products is/are delivered uniformly;
-
on which you or a third party nominated by you, which is not the carrier, had taken possession of the last product, provided you had ordered several products within the scope of a standard order and these products are delivered separately;
-
on which you or a third party nominated by you, which is not the carrier, had taken possession of the last part delivery or the last unit, provided you had ordered a product, which is delivered in several part deliveries or units;
To exercise your right of withdrawal, you must inform us (preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Telephone number: +49 (0) 541 / 580 72 84, E-Mail address: mail@preigu.de) by means of a clear declaration (e.g. a letter sent by post, or an e-mail) of your decision to withdraw from this contract. You can use the attached model withdrawal form for this purpose, which is, however, not mandatory.
You can also exercise your right of withdrawal online by clicking on a button labelled accordingly (such as ‘Withdraw from contract' or similar) on the AbeBooks/ZVAB website. If you use this online function, you will immediately receive a confirmation of receipt on a durable medium (e.g. via email) containing information on the content of the withdrawal notice, as well as the date and time of its receipt.
In order to safeguard the revocation period, it is sufficient that you send the notification about the exercise of the revocation right before the expiry of the revocation period.
Consequences of the revocation
If you revoke this contract, we shall repay all the payments, which we received from you, including the delivery costs (with the exception of additional costs, which arise from that fact that you selected a form of delivery other than the most reasonable standard delivery offered by us), immediately and at the latest within 14 days from the day on which we received the notification about the revocation of this contract from you. We use the same means of payment, which you had originally used during the original transaction, for this repayment unless expressly agreed otherwise with you; you will not be charged any fees owing to this repayment.
We can refuse the repayment until the products are returned to us or until you have furnished evidence that you have sent the products back to us, depending on whichever is earlier.
You must return or transfer the products to us immediately and, in any case, at the latest within 14 days with effect from the day on which you inform us of the revocation of this contract. The deadline is maintained if you send the products before the expiry of the 14 day deadline.
You bear the direct costs for returning the products.
You must pay for any depreciation of the products only if this depreciation can be attributed to any handling with you that was not necessary for checking the condition, features and functionality of the products.
Criteria for exclusion or expiry
The revocation right is not available for contracts
-
for delivery of products, which are not prefabricated and for whose manufacturing an individual selection or stipulation by the consumer is important or which are clearly tailored to the personal requirements of the consumer;
-
for delivery of products, which can spoil quickly or whose use-by date would be exceeded quickly;
-
for delivery of alcoholic drinks, whose price was agreed at the time of concluding the contract, which however can be delivered 30 days after the conclusion of the contract at the earliest and whose current value depends on the fluctuations in the market, on which the entrepreneur has no influence;
-
for delivery of newspapers, periodicals or magazines with the exception of subscription contracts. The revocation right expires prematurely in case of contracts
-
for delivery of sealed products, which are not suitable for return for reasons of health protection or hygiene if their seal has been removed after the delivery;
-
for delivery of products if they have been mixed inseparably with other goods after the delivery, owing to their condition;
-
for delivery of sound or video recording or computer software in a sealed package if the seal has been removed after the delivery.
Specimen - revocation form
(If you wish to revoke the contract, please fill up this form and send it back to us.)
-
To preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Email address: mail@preigu.de :
-
I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
the provision of the following service () -
Ordered on ()/ received on ()
-
Name of the consumer(s)
-
Address of the consumer(s)
-
Signature of the consumer(s) (only in case of a notification on paper)
-
Date
(*) Cross out the incorrect option.