Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method

Language: English

Published by Emerald Publishing Limited Feb 2018, 2018

1787437825 / 9781787437821

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Item description from seller

Neuware - In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

Seller Inventory # 9781787437821

Title
Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method
Author
Pete Canalichio
Publisher
Emerald Publishing Limited Feb 2018
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1787437825
ISBN 13
9781787437821
Item weight
675 grams
Dimensions
235x157x23 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First item£ 54.24£ 62.79
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Einbeck, Germany 37574