Modern development of Art Deco in 18 complete alphabets, over 20 borders, 18 large insects and flower motifs, designs for overall work, more. 72 plates.

From the Back Cover

Florals, fungi, insects and exotics, both organic and geometric, have been brought together in this new book by modern artist and designer William Rowe. Seventy-two plates full of alphabets, ornaments, borders, decorations and unusual motives present a host of new and highly usable material. Drawn in line, with creative precision, they are easily transferable for artistic work of all kinds.
There are 18 complete alphabets, including butterflies and beetles with individual letters on their backs, alphabets in various shadings, and a large-size alphabet using over 45 stylized natural motives that break off for other individual uses. There are over 20 borders, 18 large insect and flower motives in many degrees of abstractness, designs useful for overall work, and much more. All conspire toward a sensual naturalness in gentle conflict with stark geometric forms, giving a strong sense of the conflict between machine and nature so important in present-day life.
Artists, designers, crafters, and others in the visual arts will find this volume, like its predecessor,Original Art Deco Designs (Dover 22567-4), immediately usable with a wealth of striking contemporary designs. As a collection of plates by a young artist working in a style that could only reflect his own time, the world of the 1970s, this book will also be appreciated by collectors, other artists, and those who appreciate modern art and design.
Dover (1974) original publication.

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