The Exhibitionist: Inspiring trade show excellence
Language: English
Published by Practical Inspiration Publishing, 2019
- Softcover
- Used
Seller: Orbiting Books, Hereford, United KingdomOrbiting Books
AbeBooks seller since November 14, 2008
Condition: Used - Very good
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Quantity: 3 available
Add to basketItem description from seller
Bumped edges. Slight scratches to cover. Appears unread, may have minor damage from transit/storage. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries.
Seller Inventory # mon0000738470
- Title
- The Exhibitionist: Inspiring trade show excellence
- Author
- Reeder, Nichola,Reeder, Steve
- Publisher
- Practical Inspiration Publishing
- Publication year
- 2019
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1788600924
- ISBN 13
- 9781788600927
Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and failing to follow up, leading to an almost zero return on investment. The Exhibitionist gives exhibitors an end-to-end guide covering all aspects of best-practice trade show execution including budgeting, researching the right show, selecting and training staff and post show contact strategy amongst many other elements, to build the confidence and skills required for delivering more effective events.
Through a series of three modules - planning, implementation and evaluation - The Exhibitionist guides readers through the linear process of delivering a commercially measurable trade show. This is a practical journey which alongside the theory uses case studies and examples to bring the key points to life. Rather than just giving readers the answer, The Exhibitionist provides the stimulus and inspiration to arrive at the right decisions for each organisation’s specific trade show needs.
The Exhibitionist takes you through the minimum requirements to deliver an effective trade show but also discusses more advanced elements - such as media management, speaker platforms and digital engagement - for more experienced exhibitors.
"Synopsis" may belong to another edition of this title.
About the Author
In a varied career path, Steve Reeder has experienced working within the public, private and charitable sectors, building a range of skills across operations, people management and stakeholder influence at a senior level, before co-founding 12th-Man Solutions.
His specialism is developing creative and workable solutions to help clients secure the outcomes they want. Within events, he is an expert at breaking down operational challenges to bring exhibitors' vision to life in a way that engages with a visitor but keeps on the right side of Health & Safety regulations and practical restrictions. He's widely known as ‘Steve’ll-Fix-It’, especially when on-site snags need smoothing out.
"About the title" may belong to another edition of this title.
Orbiting Books
Hereford, United Kingdom
AbeBooks seller since November 14, 2008
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