Exhibit Marketing and Trade Show Intelligence
Language: English
Published by Springer, Springer Vieweg Jun 2013, 2013
- Hardcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 70.05
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -'Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer's ROI and at the same time strengthen our own bottom line.'Paul WoodwardManaging DirectorUFI, the Global Association of the Exhibition Industry'The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization.'Jim Wurm, Executive DirectorExhibit & Event Marketers Association (E2MA)'Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place'.Svend Hollensen, author of 'Global Marketing'(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 192 pp. Englisch.…
Seller Inventory # 9783642367922
- Title
- Exhibit Marketing and Trade Show Intelligence
- Author
- Klaus Solberg Söilen
- Publisher
- Springer, Springer Vieweg Jun 2013
- Publication year
- 2013
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3642367925
- ISBN 13
- 9783642367922
- Item weight
- 459 grams
- Dimensions
- 241x160x17 mm
- Series
- Book 30 of 339: Management for Professionals
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line."
Paul Woodward
Managing Director
UFI, the Global Association of the Exhibition Industry
"The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization."
Jim Wurm, Executive Director
Exhibit & Event Marketers Association (E2MA)
"Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place".
Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
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