Excellence in Business Communication (11th Edition)

John V. Thill; Courtland L. Bovee

ISBN 10: 0133544176 / ISBN 13: 9780133544176

Published by Pearson, 2014

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0133544176I3N00

Synopsis:

For undergraduate business communication courses

 

Learn Business Communication Skills by Example

 

Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

 

Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

 

MyBCommLab for Excellence in Business Communication is a total learning package.

MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today’s business landscape. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

• Personalize Learning with MyBCommLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBCommLab.
• Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world communication challenges. 
• Promote Active Learning and Stimulate Critical Thinking: Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.   
• Offer the Latest Information on Today’s Hottest Topics and Trends: In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0133806871/ISBN-13: 9780133806878. That package includes ISBN-10: 0133544176/ISBN-13: 9780133544176 and ISBN-10: 0133545814/ISBN-13: 9780133545814.

MyBCommLab is not a self-paced technology and should only be purchased when required by an instructor.

About the Author: Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

Bibliographic Details

Title: Excellence in Business Communication (11th ...
Publisher: Pearson
Publication Date: 2014
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket