Examining Attachment to an Athlete in Fantasy Sport Consumers

Language: English

Published by LAP LAMBERT Academic Publishing Mai 2013, 2013

3659398012 / 9783659398018

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -Attachment has been recognized as having important implications on consumer behavior. This research examined potential antecedents to a fantasy sport consumer's psychological attachment to athletes on their fantasy roster. The researchers investigated 1) the potential antecedents of psychological attachment through qualitative focus groups 2) the effects of these antecedents on psychological attachment creation through measurement and structural model testing and 3) the moderating effects of competitiveness, social anxiety, involvement and value orientation on the link between psychological attachment formation and draft intention. Structural equation modeling (i.e., AMOS 18) was employed to test the relationships among the hypothesized links between variables. Results from the study showed that psychological attachment affected a fantasy sport consumer's intention to draft a particular athlete to his/her team. Surprisingly, the antecedents antecedents to psychological attachment had no direct link to intention to draft. Ultimately, this study responded to two calls by past researchers to conduct additional theory-based and empirical studies on fantasy sport consumers. 160 pp. Englisch. …

Seller Inventory # 9783659398018

Title
Examining Attachment to an Athlete in Fantasy Sport Consumers
Author
Kevin Cattani
Publisher
LAP LAMBERT Academic Publishing Mai 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659398012
ISBN 13
9783659398018
Item weight
256 grams
Dimensions
220x150x10 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

Germany