Don't Be Evil : How Big Tech Betrayed Its Founding Principles -- and All of Us
Language: English
Published by Crown/Archetype, 2019
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
£ 5.32
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 39740718-6
- Title
- Don't Be Evil : How Big Tech Betrayed Its Founding Principles -- and All of Us
- Author
- Foroohar, Rana
- Publisher
- Crown/Archetype
- Publication year
- 2019
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1984823981
- ISBN 13
- 9781984823984
- Item weight
- 1.265 pounds
- Dimensions
- N/A
 
SHORTLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD &; NAMED ONE OF THE BEST BOOKS OF THE YEAR BY EVENING STANDARD
&;Don&;t be evil&; was enshrined as Google&;s original corporate mantra back in its early days, when the company&;s cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous.
 
Unfortunately, it&;s been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires.
 
How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth&;while evading all semblance of regulation and taxes?  In Don&;t Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul&;and ate our lunch.
 
Through her skilled reporting and unparalleled access&;won through nearly thirty years covering business and technology&;she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits.
 
Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology.
Praise for Don&;t Be Evil
&;At first sight, Don&;t Be Evil looks like it&;s doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book&;s scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump&;s election? Foroohar will leave you even more worried, but a lot better informed.&;&;Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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