The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
Language: English
Published by Penguin Business, 2024
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
£ 18.37
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Add to basketItem description from seller
In English.
Seller Inventory # ria9780241692035_new
- Title
- The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
- Author
- Scott Duke Kominers; Steve Kaczynski
- Publisher
- Penguin Business
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0241692032
- ISBN 13
- 9780241692035
- Item weight
- 472 grams
NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?
To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.
The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.
Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they’ve seen its power first-hand and aim to educate others on the importance, uses and purpose of NFT and surrounding, ever-evolving technologies.
Demystifying the complexities, two experts in NFTs show why we should take NFTs much more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.
Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.
"Synopsis" may belong to another edition of this title.
About the Author
Stephen Kaczynski is a communications and marketing professional with over 15 years of experience, including stints in leadership at Progressive Insurance and Nestle. As a career marketer who’s led multiple disciplines at Fortune 500 and multinational companies, today he counsels start-ups, top brands, and the world’s largest agencies on how to navigate the NFT world. He’s also an avid NFT collector.
Scott Duke Kominers (Author)
Scott Kominers is a professor in the Entrepreneurial Management Unit at Harvard Business School and the Harvard Department of Economics, a research partner at Andreessen Horowitz Crypto, and a Bloomberg Opinion columnist. In these roles he advises a number of NFT companies and other crypto projects from his position of expertise. Scott studies the design of markets and marketplaces, looking at how new technologies can transform them. He too is an NFT collector.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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