Title: Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem
Publisher: Big Idea Books
Publication Date: 2021
Language: English
ISBN 10: 1915222001
ISBN 13: 9781915222008
Binding: Paperback
Condition: Very Good

About this title

Synopsis

FINALLY... AN EVERGREEN CONTENT MARKETING SYSTEM - from the bestselling author of Big Ideas... for Small Businesses and Routine Machine.

Content Marketing doesn’t work - at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).

EVERGREEN ASSETS WILL SHOW YOU:

How a cow’s arse got John on primetime BBC TV.
Why the world’s worst website is still better than yours.
How to make �125,000 from a 27p fridge magnet.
Why you should abandon social media.
How a spelling mistake increased sales by 48%
The real reason that “no-one’s buying” from you.
How to get the Queen of England to endorse you.
That your customers are all busy, lazy, drunk, amnesiac idiots
What you ACTUALLY earn in an hour.
How to sell more (by selling less).

JOHN LAMERTON is a self-styled lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, John now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, showing them how to design their business around their ideal lifestyle.

"About this title" may belong to another edition of this title.

Store Description

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

Visit Seller's Storefront

Seller's business information

World of Books Ltd
Mulberry House, Woods Way Trading Estate, Goring-By-Sea, BN12 4QY, United Kingdom

Sale & Shipping Terms

Terms of Sale

WorldofBooks.com fully embraces the AbeBooks terms and conditions and we will do
what we can to resolve any issues.

Shipping Terms

Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.