Event Planning and Management (Paperback)

Language: English

Published by Kogan Page Ltd, London, 2026

1398623814 / 9781398623811

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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Paperback. This textbook provides step-by-step guidance for planning, designing and delivering successful events. Written by authors with extensive industry experience of working on a wide spectrum of events, Event Planning and Management provides a model for a clear and comprehensive model for event planning. This textbook looks at how to: - Research, develop and plan, including selecting a venue - Market and promote for the target audience - Manage on-site on the day - Measure the success of an event and plan for the future This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events including health and safety measures, contracts and legal processes, sustainability and equity, diversity and inclusion (EDI). With in-text learning features such as tips from event managers, checklists for planning, managing and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events. Real-world examples and practitioner interviews are included from a variety of global events, such as Bradford UK City of Culture, Notting Hill Carnival and the US events tech company Mixhalo. Event Planning and Management is an indispensable resource for students studying Events Management, as well as early-stage practitioners and aspiring events managers. Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781398623811

Title
Event Planning and Management (Paperback)
Author
Ruth Dowson
Publisher
Kogan Page Ltd, London
Publication year
2026
Condition
new
Binding
Paperback
Language
English
ISBN 10
1398623814
ISBN 13
9781398623811
Edition
4th Edition

Grand Eagle Retail

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