Evaluating Women's Health Messages

Roxanne Louiselle Parrott

ISBN 10: 0761900578 / ISBN 13: 9780761900573

Published by SAGE Publications, Inc, 1996

New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780761900573

Synopsis:

The increasing attention placed on women′s reproductive health issues in recent years has produced a corresponding interest in the role that communication plays--from promoting better health care to fostering greater well-being. Evaluating Women′s Health Messages is the first systematic examination of women′s health communication. Compiling the works of over 30 contributors, editors Roxanne Louisselle Parrott and Celeste Condit explore the various forms health messages take--medical, social scientific, and public--and the ways in which they compare with and contradict each other. The book is at once groundbreaking and comprehensive, examining the range of health issues from political, historical, technological, social support, and feminist perspectives--all within the broad framework of communication. With two chapters on each topic, the book provides a variety of perspectives on such issues as abortion, infertility, drug and alcohol use in pregnancy, childbirth, prenatal care, AIDS, breast cancer, reproductive technologies, menstruation, menopause, and hysterectomy. Evaluating Women′s Health Messages is a vital tool for every professional interested in women′s health concerns as well as students taking courses in health communication, woman′s health, public health, sociology of health, health education, and gender studies.

About the Author: I emphasize the processes and outcomes associated with communication about health. My recent research focuses on the design of health messages to promote behavioral adaptation in situations where individuals are unable, unwilling, and/or unlikely to avoid situations and practices that put their health at risk. I have applied a behavioral adaptation approach to farmers′ sun protection practices and am currently investigating its utility for involving the lay public in understanding the implications of human genetics research and information for personal well-being. I utilize a community-based approach in the dissemination of behavioral adaptation messages.

Bibliographic Details

Title: Evaluating Women's Health Messages
Publisher: SAGE Publications, Inc
Publication Date: 1996
Binding: PAP
Condition: New