The Eureka Factor: Aha Moments, Creative Insight, and the Brain
Language: English
Published by Random House April 2015, 2015
- Hardcover
- Used
Seller: Firefly Bookstore, Kutztown, PA, U.S.A.Firefly Bookstore
AbeBooks seller since May 24, 2017
Condition: Used - Good
£ 5.44
Quantity: 1 available
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Light wear to cover, slightly bumped corners, pages clean and unmarked. Firefly sells new and used books through our store front. We try to add a detailed description to as many titles as possible. If you have questions regarding this title, please contact us. Photos available on request.
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- Title
- The Eureka Factor: Aha Moments, Creative Insight, and the Brain
- Author
- John Kounios,Mark Beeman
- Publisher
- Random House April 2015
- Publication year
- 2015
- Condition
- Used Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1400068541
- ISBN 13
- 9781400068548
- Seller catalogs
- Self-Help/Mind,Memory,Creativity
Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them.
In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought.
Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial.
Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us.
Praise for The Eureka Factor
“Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek
“An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal
“An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review)
“A lively and accessible ‘brain’ book with wide appeal.”—Booklist
“[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews
“The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics
"Synopsis" may belong to another edition of this title.
About the Author
Mark Beeman, Ph.D., is a professor of psychology at Northwestern University, where he studies the brain bases of creative cognition and problem solving, how mood affects attention and cognition, and how the right and left sides of the brain differ in function. His research has been funded by the National Institutes of Health, the National Science Foundation, the John Templeton Foundation, and the Office of Naval Research. He is a Kavli fellow of the National Academy of Sciences, a fellow of the Association for Psychological Science, and serves on a National Science Foundation advisory panel.
Kounios and Beeman’s research on insight has been featured in The New York Times, The Wall Street Journal, and The Times (U.K.), as well as on National Public Radio and in a BBC Television documentary. Their work was profiled in The New Yorker and is part of an exhibit at Chicago’s Museum of Science and Industry.
"About the title" may belong to another edition of this title.
Firefly Bookstore
Kutztown, PA, U.S.A.
AbeBooks seller since May 24, 2017
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 5 business days |
|---|---|---|
| First item | £ 4.91 | £ 8.31 |
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Located in downtown Kutztown, we are an independently-owned and operated New and Used bookstore. Started in 2012 by two book aficionados, Firefly Bookstore strives to provide the best in diverse products and customer services. In addition to books on almost any subject, Firefly carries a large range of products including cards, bookmarks, audio books, and family tree charts. Additionally, we have a large tabletop game selection, including board games, dice and card games, and Role-Playing titles. We have a wide selection of puzzles from Pomegranate and others. We have in stock new, each year, a large collection of current year Calendars with 100s of titles and styles to choose from, always discounted. We buy and trade books and games whenever the store is open, and we are looking for material for every section. Store credit can be used on new and used material. We are interested in large purchases, such as collections and estate sales. We are particularly looking for gaming books, metaphysics, history, cooking, science, Pennsylvania history and children's books. For current news and announcements, find us on Facebook at www.facebook.com/fireflybookstore. We carry new and used books in our storefront. We want you to be satisfied with your purchase. Please contact us if you have questions regarding our items.…
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