Ethnographic Research with the Elderly to Identify Packaging Concerns
Language: English
Published by LAP LAMBERT Academic Publishing, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 65.57
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - It is thought that one of the best ways to gain information for the development of new products, and potentially the adaptation of older ones, is through the use of ethnographic research during the development and research phase. The world s population is ageing and it has therefore become necessary to consider elderly people more in the development of new products, particularly where research suggests they are encountering difficulties with grocery packaging, for example. Product developers need to find solutions to these problems. The ethnographic research used in this study has been valuable in finding out what the problems are that elderly people are experiencing, how they are overcoming or getting around these problems, as well as what could potentially be done to develop appropriate solutions. It was found that elderly people are having difficulties with more traditional styles of packaging, such as glass bottles, jars and aluminium cans, as well as some newer packaging types including ring-pull tin cans and freshness seals on milk bottles. …
Seller Inventory # 9783843374064
- Title
- Ethnographic Research with the Elderly to Identify Packaging Concerns
- Author
- Aruna Shekar
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3843374066
- ISBN 13
- 9783843374064
- Item weight
- 274 grams
- Dimensions
- 220x150x11 mm
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About the Author
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