Ethnographic Decision Tree Modeling (Qualitative Research Methods)

Christina H. Gladwin

ISBN 10: 0803934874 / ISBN 13: 9780803934870

Published by SAGE Publications, Inc (edition ), 1989

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0803934874-7-1

Bibliographic Details

• Title: Ethnographic Decision Tree Modeling (Qualitative Research Methods)
• Publisher: SAGE Publications, Inc (edition )
• Publication Date: 1989
• Language: English
• ISBN 10: 0803934874
• ISBN 13: 9780803934870
• Binding: Paperback
• Condition: Fair

About this title

Synopsis

Educators want to know why university enrollment by Blacks is decreasing. Psychologists at a drug rehabilitation center want to know how kids decide what drugs to use, and how they decide to switch from soft to hard drugs. Sociologists in a Women′s Studies Center want to know why women′s groups disband so frequently. What do all these people have in common? They want to know why people in a certain group behave the way they do. More importantly, they need to know the specific decision criteria used by the group in question. Ethnographic Decision Tree Modeling presents a practical method for answering these questions. From starting research to testing and verifying results, this handy volume takes you step-by-step through this unique research process. Gladwin summarizes rules of interviewing, outlines the uses of contrast questions and quantitative data, and shows how to develop a decision tree model. In addition, common problems and errors are pointed out and various applications of the method are presented. "Offers an interesting data modeling device for organizing and interpreting every process of decision making, risk and benefit analysis and rule bending." --Nexus: The Canadian Student Journal of Anthropology

Synopsis

"Ethnographic Decision Tree Modeling" refines decision modelling by a number of techniques specific to the qualitative researcher. Ethnographic techniques are used to elicit the criteria of the informant for making decisions and are more sensitive to native understanding and cultural context. The decision trees are built to graph formally the individual's set of criteria and compare them with other informants.