Ethical Practice of Social Media in Public Relations
Language: English
Published by Routledge, 2014
Series: Book 1 of 10 - Routledge Research in Public Relations
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
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Add to basketItem description from seller
251 pages. 9.25x6.25x1.00 inches. In Stock.
Seller Inventory # x-0415727537
- Title
- Ethical Practice of Social Media in Public Relations
- Author
- Distaso, Marcia W. (Editor)/ Bortree, Denise Sevick (Editor)
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415727537
- ISBN 13
- 9780415727532
- Item weight
- 0.53 kilograms
- Series
- Book 1 of 10: Routledge Research in Public Relations
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.
Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
"Synopsis" may belong to another edition of this title.
About the Author
Marcia W. DiStaso is Assistant Professor of Public Relations in the College of Communications at Pennsylvania State University, US
Denise Sevick Bortree is Associate Professor of Communications at Pennsylvania State University, US
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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