Ethical Dimensions in Advertising

Language: English

Published by LAP LAMBERT Academic Publishing Mai 2012, 2012

3659125288 / 9783659125287

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Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermanyRheinberg-Buch Andreas Meier eK

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Neuware -Advertising has often been the axis of debates. Opponents associate it with unrestrained materialism and manipulation. These debates alert perception and accommodation to important issues but fail to include those who ultimately serve as the most important arbiter of ethical practices i.e. the consumer. The book is based upon the premise that different people have different levels of approvals or disapprovals towards the ethical issues in advertising subject to their judgments. Hence it provides a new yardstick for the measurement of ethicality in advertising and its effectiveness. The issues covered are misleading aspects of advertising in form of puffery, deception and unfairness, phenomenon of surrogate advertising and regulatory aspects of advertising,etc. An insight has also been provided towards the other ethical issues like vulgarity, subliminal perceptions, stereotypes, etc. The study provides an implication to the advertisers, who are in the business of making profits, and leaving a word of caution for them to re-evaluate their communication strategies to come out with a new equation of advertising maintaining the balance of professionalism and ethics. 352 pp. Englisch.

Seller Inventory # 9783659125287

Title
Ethical Dimensions in Advertising
Author
Rishi Raj Sharma
Publisher
LAP LAMBERT Academic Publishing Mai 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659125288
ISBN 13
9783659125287
Item weight
542 grams
Dimensions
220x150x22 mm

Rheinberg-Buch Andreas Meier eK

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since November 17, 2008

Shipping rates from Germany to U.S.A.

Item5 to 15 business days2 to 4 business days
First item£ 19.76£ 30.92
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Rheinberg-Buch Andreas Meier eK

Germany