Essentials of Strategic Management

Hunger, J.; Wheelen, Thomas

ISBN 10: 0136006698 ISBN 13: 9780136006695
Published by Pearson (edition 5), 2010
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Synopsis:

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Review: "Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. Wheelen

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Bibliographic Details

Title: Essentials of Strategic Management
Publisher: Pearson (edition 5)
Publication Date: 2010
Binding: Paperback
Condition: Good
Edition: 5.

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