Essentials of Strategic Management

Hunger, J. David, Wheelen, Thomas L.

ISBN 10: 0201421860 / ISBN 13: 9780201421866

Published by Addison-Wesley, 1996

About this Item

Like New.

Seller Inventory # ERICA75802014218605

Bibliographic Details

• Title: Essentials of Strategic Management
• Publisher: Addison-Wesley
• Publication Date: 1996
• Language: English
• ISBN 10: 0201421860
• ISBN 13: 9780201421866
• Binding: Paperback
• Condition: Like New
• Book Type: book

About this title

Synopsis

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

Review

"Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. Wheelen