This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

From the Back Cover

The third edition of Essentials of Strategic Management contains the following NEW features:

Adds the strategic inflection point as a triggering event to initiate a strategy review.
Adds complementors as other stakeholders to Porter's model of industry analysis.
Provides criticism of SWOT analysis.
Adds international entry options to the discussion of horizontal growth strategy.
Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

"About this title" may belong to another edition of this title.

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