Essentials of Services Marketing : Concepts, Strategies and Cases
Bateson, John E. G., Hoffman, K. Douglas
ISBN 10: 0030288924 ISBN 13: 9780030288920
Published by Cengage Learning, 2001
Used
Hardcover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10676133-6
Synopsis:
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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Bibliographic Details
Title: Essentials of Services Marketing : Concepts,...
Publisher: Cengage Learning
Publication Date: 2001
Binding: Hardcover
Condition: Good
Edition: 2nd.