Essentials of Services Marketing : Concepts, Strategies and Cases. This item is unavailable.
Bateson, John E. G., Hoffman, K. Douglas
6 ratings by Goodreads
Language: English
Published by Cengage Learning, 2001
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Hardcover
Condition: Used - Good
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Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP77135286
- Title
- Essentials of Services Marketing : Concepts, Strategies and Cases
- Author
- Bateson, John E. G., Hoffman, K. Douglas
- Publisher
- Cengage Learning
- Publication year
- 2001
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0030288924
- ISBN 13
- 9780030288920
- Edition
- 2nd.
- Item weight
- 2.456 pounds
- Dimensions
- N/A
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
"Synopsis" may belong to another edition of this title.