Did you know that Facebook use can affect grades, and that only about 1% of students in a research study could correctly draw the Apple logo? Written in an engaging style that speaks directly to readers with examples of psychological concepts drawn from daily life, this brief introductory text makes the study of psychology interesting while providing solid grounding in the subject's knowledge base to help you succeed in the course. With built-in learning aids, ESSENTIALS OF PSYCHOLOGY: CONCEPTS AND APPLICATIONS, 5th Edition features an effective learning system that helps you absorb and remember important information. In MindTap, the text's online learning experience, you'll fine author podcasts and videos that you can access from your smart phone, direct links to TEDTalks, interactive learning activities, cool apps, and more.

About the Author

Dr. Jeffrey Nevid is Professor of Psychology at St. John's University in New York. A Fellow of the American Psychological Association, Society for the Teaching of Psychology (Division 2), he has conducted research in many areas, including health psychology, clinical and community psychology, personality assessment, social psychology, gender and human sexuality, adolescent development and the teaching of psychology. He also is actively involved in conducting research on pedagogical advances to help students succeed in their courses. In addition to over 200 research publications and professional presentations, Dr. Nevid is the author or co-author of more than a dozen textbooks and other books in psychology and related fields, many in multiple editions. His research publications have appeared in such journals as HEALTH PSYCHOLOGY, JOURNAL OF PERSONALITY ASSESSMENT, JOURNAL OF CONSULTING AND CLINICAL PSYCHOLOGY, JOURNAL OF COMMUNITY PSYCHOLOGY, JOURNAL OF YOUTH AND ADOLESCENCE, BEHAVIOR THERAPY, PSYCHOLOGY AND MARKETING, PROFESSIONAL PSYCHOLOGY, TEACHING OF PSYCHOLOGY, SEX ROLES and JOURNAL OF SOCIAL PSYCHOLOGY. Dr. Nevid also served on the editorial boards of the journals HEALTH PSYCHOLOGY, TEACHING OF PSYCHOLOGY and PSYCHOLOGY AND MARKETING and as associate editor of the JOURNAL OF CONSULTING AND CLINICAL PSYCHOLOGY. He received his doctorate from the State University of New York at Albany and completed a postdoctoral fellowship in evaluation research at Northwestern University.

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