MP Essentials of Marketing W/ Student CD-ROM and Apps 2005

Perreault Jr, William,McCarthy, E Jerome,Perreault William, Jr,Perreault JR.,McCarthy E, Jerome

ISBN 10: 0073049204 / ISBN 13: 9780073049205

Published by Irwin/McGraw-Hill, 2005

About this Item

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Bibliographic Details

• Title: MP Essentials of Marketing W/ Student CD-ROM and Apps 2005
• Publisher: Irwin/McGraw-Hill
• Publication Date: 2005
• Language: English
• ISBN 10: 0073049204
• ISBN 13: 9780073049205
• Binding: paperback
• Condition: Good

About this title

Synopsis

Essentials of Marketing is a brief version of Basic Marketing. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability

About the Author

William D. Perreault Jr. is a professor at the University of North Carolina at Chapel Hill. E. Jerome McCarthy is a professor at Michigan State University.