Essentials of Marketing Research

V. Kumar, David A. Aaker, George S. Day

ISBN 10: 047141235X / ISBN 13: 9780471412359

Published by Wiley, 2001

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Wiley Pub Date: 11/16/2001 Binding: Hardcover Pages: 553 second edition.

Seller Inventory # 6293448

Bibliographic Details

• Title: Essentials of Marketing Research
• Publisher: Wiley
• Publication Date: 2001
• Language: English
• ISBN 10: 047141235X
• ISBN 13: 9780471412359
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Good

About this title

Synopsis

Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.