Essentials of Marketing Research

Kumar, V /Aaker, David A /Day, George S

ISBN 10: 047141235X / ISBN 13: 9780471412359

Published by Wiley, J /VCH, 2001

About this Item

Zustand: Sehr gut | Seiten: 576 | Sprache: Englisch | Produktart: Sonstiges.

Seller Inventory # 954864/202

Bibliographic Details

• Title: Essentials of Marketing Research
• Publisher: Wiley, J /VCH
• Publication Date: 2001
• Language: English
• ISBN 10: 047141235X
• ISBN 13: 9780471412359
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Sehr gut
• Seller catalogs:
  • Sonstiges

About this title

Synopsis

Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.