Essentials of Marketing - Loose Leaf

Cannon, Joseph P.,McCarthy, E. Jerome,Perreault, William D.

ISBN 10: 1266839429 / ISBN 13: 9781266839429

Published by McGraw Hill, 2023

About this Item

May contain some writing/highlighting. Cover shows wear from normal use. Supplemental materials such as CDs or access codes are not included unless otherwise noted.

Seller Inventory # mon0000016588

Bibliographic Details

• Title: Essentials of Marketing - Loose Leaf
• Publisher: McGraw Hill
• Publication Date: 2023
• Language: English
• ISBN 10: 1266839429
• ISBN 13: 9781266839429
• Binding: loose_leaf
• Condition: Good

About this title

Synopsis

Essentials of Marketing Is Designed to Satisfy Your Needs. 

Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: 

• Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.  

• Purpose and purpose orientation. Reviewing an organization’s reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.  

• Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde’s episodes on the McGraw-Hill podcast, Marketing Insights. 

• Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. 

• Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.