- Softcover
- Used
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
AbeBooks seller since November 14, 2005
Condition: Used - Very good
£ 1.10
Quantity: 1 available
Add to basketItem description from seller
Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # rev4612249313
- Title
- Essentials of Marketing
- Author
- Blythe, Prof Jim
- Publisher
- Pearson
- Publication year
- 2012
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0273757687
- ISBN 13
- 9780273757689
- Edition
- 5th or later Edition
- Item weight
- 830 grams
Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:
· traditional marketing techniques and theories,
· the practical and tactical decision-making processes involved in marketing,
· up-to-date topics such as corporate social responsibility, social media and ethics.
The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
WeBuyBooks
Rossendale, LANCS, United Kingdom
AbeBooks seller since November 14, 2005
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
|---|---|---|
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General Secondhand BooksSeller's business information
Revival Books Ltd
Unit 11 Hugh Business Park, Bacup Road, Waterfoot
Rossendale, United Kingdom BB4 7BT
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WeBuyBooks
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