Essentials of Marketing
Language: English
Published by Financial Times/ Prentice Hall, 1998
- Softcover
- Used
Seller: Reuseabook, Gloucester, GLOS, United KingdomReuseabook
AbeBooks seller since June 24, 2014
Condition: Used - Good
£ 3.14
Quantity: 1 available
Add to basketItem description from seller
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover.
Seller Inventory # CHL10927368
- Title
- Essentials of Marketing
- Author
- Blythe, Prof Jim
- Publisher
- Financial Times/ Prentice Hall
- Publication year
- 1998
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273630210
- ISBN 13
- 9780273630210
"Synopsis" may belong to another edition of this title.
From the Back Cover
Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe’s Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject.
'Essentials of Marketing is an engaging introductory text for students new to the study of marketing. The third edition brings the latest issues within marketing theory and practice to life in an authoritative but very readable fashion. Jim Blythe has carefully considered the needs of his readers through useful learning aids and an extensive glossary.' Dr. Matthew Higggins, Lecturer in Marketing and Consumption,Universityof Leicester
Avoiding a UK-centered viewpoint, Essentials of Marketing, 3e offers the following:
· NEW! Completely new relevant and up-to-date cases studies.
· NEW! A fully rewritten Chapter 12, covering relationship marketing, Internet marketing, marketing ethics, and the changing conceptual position of marketing in the 21st century.
· NEW! Extended coverage of global marketing theory.
· Self-test questions designed to aid student learning.
· Up-to-date and full referencing for the more academic student.
· Recommended further reading for each chapter.
'This new edition provides students with an ideal platform from which to discover the fundamental principles of marketing. The addition of new up-to-date case studies and a revised final chapter which addresses some key 21st century marketing issues provides the reader with real contemporary perspectives. The book offers an easy to follow and jargon-free source of core theories and concepts together with helpful illustrative examples from around the world.' Dr. Phil Megicks, Head of Marketing Group, University of Plymouth, Senior Examiner for the Chartered Institute of Marketing Professional Certificate Marketing Fundamentals module.
To access lecturer resources, including an instructor’s manual and power point slides, visit www.booksites.net/blythe.
"About the title" may belong to another edition of this title.
Reuseabook
Gloucester, GLOS, United Kingdom
AbeBooks seller since June 24, 2014
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 12 business days | 7 to 12 business days |
|---|---|---|
| First item | £ 7.00 | £ 17.00 |
Payment methods
Store description
Selling used and pre-loved books
Specialty
SecondhandSeller's business information
Reuseaworld Ltd
Unit A Mill Place 2, 90 Bristol Road
Gloucester, United Kingdom GL1 5SQ
Terms of sale
Any customer wishing to return a book has 30 days to do so if they are not entirely satisfied.
Upon receipt, a refund of the cost of the book will be issued.
Legal company name : Reuseabook Partnership
Registered and returns address
Unit A
Mill Place 2
Bristol Road,
Gloucester
Gloucestershire
GL1 5SQ
Customer services and general contacts email: abe@reuseabook.com
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Reuseabook, Gloucester, GLOS, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
Unless noted otherwise in the ordering pipeline Reuseabook dispatches all items within two working days of receiving order You will receive notification of any delay or cancellation of your order.