Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Cees B.M. Van Riel,Charles J. Fombrun

ISBN 10: 0415328268 / ISBN 13: 9780415328265

Published by Routledge, 2007

Seller Inventory # E-9780415328265-6-2

Synopsis:

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

About the Author:

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.

Bibliographic Details

Title: Essentials of Corporate Communication: ...
Publisher: Routledge
Publication Date: 2007
Binding: Hardcover
Condition: Very good