Essentials of Advertising
Language: English
Published by Kogan Page Ltd, GB, 2017
- Softcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
AbeBooks seller since June 10, 2025
Condition: New
£ 41.97
Quantity: Over 20 available
Add to basketItem description from seller
As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.…
Seller Inventory # LU-9780749478391
- Title
- Essentials of Advertising
- Author
- Robert Cluley
- Publisher
- Kogan Page Ltd, GB
- Publication year
- 2017
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 074947839X
- ISBN 13
- 9780749478391
- Item weight
- 410 grams
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About the Author
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