The Essence of Provence: The Story of L'Occitane

Pierre Magnan

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Language: English

Published by Arcade Publishing, 2003

1559706821 / 9781559706827

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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The extraordinary rags-to-riches tale of Olivier Baussan and the roadside soap stand that became L'Occitane, one of the world's most successful purveyors of natural fragrances. Founded in 1976 by Olivier Baussan, the now world-renowned fragrance company L'Occitane, a woman of Provence in Old French, was inspired by the essences of lavender and honeysuckle, rosemary, sage, and thyme indigenous to his childhood home in the south of France. In fact, it had been since the mid-1950s that Provence had been working its magic on the Baussan family, who left their urban life for a farm in Ganagobie when their son Olivier was only six months old.Blessed with a wonderfully acute sense of smell, Olivier eventually grew up to realize that he'd been born to distill and disseminate the many and varied perfumes of the region. His epiphany came when, at twenty-two, he found an abandoned still on the side of the road and bought it for a song. Using the countryside's natural ingredients, he began manufacturing shampoos, colognes, bath essences, and soaps. Starting with five employees--including Olivier's wife and mother-in-law--his fledgling company grew into a major business. Today, with hundreds of stores and thousands of employees worldwide, L'Occitane ranks as one of the world's most successful businesses--encapsulating a bit of paradise.…

Seller Inventory # 00097202848

Title
The Essence of Provence: The Story of L'Occitane
Author
Pierre Magnan
Publisher
Arcade Publishing
Publication year
2003
Condition
Very Good
Binding
Hardback
Language
English
ISBN 10
1559706821
ISBN 13
9781559706827

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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