The Essence of Corporate Strategy
Jeremy G. Davis; Timothy Devinney
ISBN 10: 1864483008 ISBN 13: 9781864483000
Published by Allen & Unwin
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About this Item
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Synopsis:
Corporate strategy is no one study. It draws on the insights of psychology, economics, finance, organisational behaviour and operational planning. From these strands, Professors Devinney and Davis have distilled the essence of corporate strategy, and articulated that essence in the most direct way its complexity allows.
Devinney and Davis examine the necessary components of corporate strategy:
the philosophy of corporate strategy
decision making
belief systems and culture
time and innovation
capacity and cost position
strategic market segmentation
vertical and horizontal integration
strategic rivalry
Beyond that The Essence Of Corporate Strategy offers a remarkable breadth of analysis, combining Devinney's rigorous interdisciplinary approach to theory with Davis's decades of boardroom experience. The result is a book which intergrates the latest thinking on corporate strategy in a practical, immediate way.
In recent times, there have been simplistic texts, idiosyncratic monographs and variable collections on corporate straegy. This innovative book is a holistic, comprehensive and applied expression of essential strategic thinking, conceived specially for corporate strategists, advisers and MBA study.
About the Author:
Timothy Devinney is Associate Professor of Management at the Australian Graduate School of Management and a former Director of its Executive MBA program. He has also taught at Chicago, Vanderbilt, UCLA, Frankfurt and UST Hong Kong.
Jeremy Davis is AMP Professor of Management at Australian Graduate School of Management, having been its Dean and Director from 1980 to 1989. He has also been a director of a host of private institutions, including Alcan Aust Ltd, the AIDC, AGSM, ASX, AICD, Boston Consulting, and St James Ethics Centre.
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Bibliographic Details
Title: The Essence of Corporate Strategy
Publisher: Allen & Unwin
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket