One Plus One Equals Three: A Masterclass in Creative Thinking
Language: English
Published by Pan Macmillan, United Kingdom, London, 2016
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
£ 1.70
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Add to basketItem description from seller
Seller Inventory # GOR007936411
- Title
- One Plus One Equals Three: A Masterclass in Creative Thinking
- Author
- Dave Trott
- Publisher
- Pan Macmillan, United Kingdom, London
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1447287053
- ISBN 13
- 9781447287056
- Item weight
- 168 grams
- Dimensions
- 130.0 x 197.0
How do you make something out of nothing?
Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
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About the Author
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WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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