Entwicklung einer Marketing-Konzeption mit SPSS/PC Plus
Language: German
Published by Springer Berlin Heidelberg, 1989
- Softcover
- Used
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: Used - Fine
£ 7.92
Quantity: 1 available
Add to basketItem description from seller
Gebraucht - Sehr gut sg - ungelesenes mängelexemplar, gestempelt, mit leichten lagerspuren - Faßt man die Ergebnisse der strukturellen Stichprobenbeschreibung zusammen, so läßt sich feststellen: - Als in Frage kommende Grundgesamtheit weist der VDMA 2 389 Mitgliedsfirmen aus. Befragt wurden 90 Firmen, so daß festzuhalten ist, daß die Stichprobe keinesfalls als repräsentativ anzusehen ist. Dies ist für unsere Überlegungen jedoch nicht von ausschlaggebender Bedeutung, da es hier um die Darstellung einer Vorgehensweise und nicht um die Wiedergabe konkreter empirischer Ergebnisse geht. - Die Nichtrepräsentativität der Stichprobe wird auch dadurch deutlich, daß aufgrund der Beschäftigtenzahl noch einmal 26,9 % der Befragten aus relativ großen Unternehmen stammen. - Der Branchenschwerpunkt der befragten Unternehmen liegt eindeutig im Maschinenbau. - Die Bedeutung eines kurzfristigen Einführungszeitpunkts für das geplante CAD-System wird klar, da noch in diesem Jahr ein Investitionsvolumen von fast 12 Mio. DM allein in der Erhebungsgesamtheit zu erwarten ist. - Eine ganze Reihe von Firmen plant die Anschaffung mehrerer CAD Systeme. - Der Investitionsschwerpunkt der Systeme liegt zwischen 34 000 und 54 000 DM pro Arbeitsplatz. 35 1.4. SPSS/PC + Programme ZIU Beschreibung der Zielgruppe 1.4.1. Verwendete SPSS/PC + Pmzedunm und genereller Progrrunnumfbau Zur Charakterisierung der Nachfrage haben wir zwei SPSS/PC+ Programme verwendet. Das Programm FREQUENC.INC erstellt Hliufigkeitstabellen für verschiedene Beschreibungsmerkmale der Erhebungsgesamthei4 und mit Hilfe des Programms CHART.INC werden präsentationsfähige Graphiken erzeugt. Die Pro zedur FREQUENCIES ist im Basispaket von SPSS/PC + enthalten, während die Prozedur GRAPH nur in dem Zusatzmodul'Graphics' verfügbar ist. WIT werden im folgenden beide Programme detailliert besprechen.…
Seller Inventory # INF1000410453
- Title
- Entwicklung einer Marketing-Konzeption mit SPSS/PC Plus
- Author
- Klaus Backhaus, Rolf Weiber
- Publisher
- Springer Berlin Heidelberg
- Publication year
- 1989
- Condition
- Sehr gut
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3540510192
- ISBN 13
- 9783540510192
- Item weight
- 445 grams
- Dimensions
- 254x178x12 mm
"Synopsis" may belong to another edition of this title.
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