Entry Strategies Intrnl Mrkt 2e P Rev
Published by John Wiley & Sons Okt 1998, 1998
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
Neuware - Sage Advice on Going GlobalRoot's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Seller Inventory # 9780787945718
- Title
- Entry Strategies Intrnl Mrkt 2e P Rev
- Author
- Root
- Publisher
- John Wiley & Sons Okt 1998
- Publication year
- 1998
- Condition
- Neu
- Binding
- Taschenbuch
- ISBN 10
- 0787945714
- ISBN 13
- 9780787945718
- Item weight
- 442 grams
- Dimensions
- 234x156x16 mm
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
"Synopsis" may belong to another edition of this title.
About the Author
FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.
"About the title" may belong to another edition of this title.
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