Entrepreneurship for Rural Start-ups: Lessons and Guidance for New Venture Creation (Routledge Focus on Business and Management)
Language: English
Published by Routledge 2021-03-09, 2021
Series: Book 46 of 107 - Routledge Focus on Business and Management
- Hardcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
£ 48.44
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Add to basketSeller Inventory # 6666-TNFPD-9780367522667
- Title
- Entrepreneurship for Rural Start-ups: Lessons and Guidance for New Venture Creation (Routledge Focus on Business and Management)
- Author
- Gloria Jimnez-Marn, Alejandro Lpez Rodrguez, Miguel Torres Garca, Jos Guadix Martn
- Publisher
- Routledge 2021-03-09
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0367522667
- ISBN 13
- 9780367522667
- Series
- Book 46 of 107: Routledge Focus on Business and Management
Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals.
This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications.
Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers.
"Synopsis" may belong to another edition of this title.
About the Author
Gloria Jiménez-Marín is Professor in the Audiovisual Communication and Advertising Department at the University of Seville, Spain.
Alejandro López Rodríguez is an Entrepreneur and CEO of 360º Heritage, Spain.
Miguel Torres García is Director of Knowledge Transfer and Entrepreneurship in University of Seville, Spain.
José Guadix Martín is Professor of Business Organisation and Vice-Rector of Technology Transfer at the University of Seville, Spain.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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